Creating a successful site can help to take your business to that next level. If you play your cards right, then you may even find that your site can act as an online catalogue for your service offerings too. It can help you to attract new and potential customers, not to mention that it could save you money on advertising too.
Develop a Brand Strategy
Building a site can be easy, but making sure that it fits in with your brand strategy can be difficult. Your website is really the only factor when it comes to your online presence, so you have to make sure that it is absolutely on-point. If you don’t then you may find that you lose out on sales and that your customer trust is reduced. This is the last thing that you need, so take your time and plan out your brand strategy before you even think about choosing a theme.
It’s very easy to make mistakes when designing your own site, and most of the time you may not actually know what you’re doing wrong. One of the biggest mistakes that people make when designing their site is filling it with ads. Sure, advertisements can make you money but at the end of the day, they annoy your customers and most of the time, they are completely unrelated to your service offerings.
If you don’t plan on selling products or services through your site then it may be possible for you to sell instructional eBooks or even educational courses. Deciding whether you’re going to charge your customers for this is crucial because it can help you to build an efficient site and it can also help you to employ a good marketing strategy too. You have to remember that some visitors will turn away from your site as soon as they find out that you are charging. If you want to stop this from happening, then consider offering some freebies as a teaser. This will help you to build an audience and it will also help you to convert them at a later date too.
It doesn’t matter if you have a beautifully designed website or how well-designed it is, because you won’t be bringing in any money unless people are flicking through your pages. You need to have a long-term content plan and you also need to focus on your core elements. This can include target keywords, product titles or even text links. This will help you to boost your traffic and it will also help you to show up easily in the search results.
Make your Site Sticky
Site owners often focus on boosting the amount of visitors they have, but they don’t try and keep them when they arrive. If you want your site to be successful, then you need to make sure that you motivate the user so that they click deeper into the site. This is otherwise known as making your site sticky. One way for you to do this would be for you to have great offerings while also making sure that your content is appealing. Add questionnaires, appealing photographs or even a blog. This will help you to build loyal customers over time and it will also help you to make the right decisions right from the get-go.
There are billions of sites out there that are all competing for clicks. If you are able to land your site in the top position, then you will be getting clicks without any further effort. If you don’t optimise your content for search, then you may find that you don’t rank at all and this can cause you major issues. An SEO agency may be able to help you with this and they might also be able to show you what changes you need to make to your site in order to get it ranked higher too. If you are clueless when it comes to keywords then you’ll be glad to know that they can also help you with that, so there are many benefits to hiring their services.
Have a Solid Social Media Strategy
Social media is a fantastic way for you to drive traffic to your site. You need to encourage people to come to your site as much as possible and you also want them to come back to see the latest news you have to share too. Twitter and Facebook seem to be the best ones and they also give you the chance to create an online brand that is based on trust and integrity too. If you are having a hard time getting your social media page to where it needs to be then it may be worth hiring an agency. When you do, you will then be able to count on them to build your page for you and they can also create statuses which will bring even more traffic to your existing site.
Social Media Metrics Your Business Should TrackWhen you're running a small business it can be quite easy to think that you just need to set up a Facebook or Twitter account and that's enough to keep your customers happy but you need to keep track of certain things to understand whether these platforms are working for you. In this article David Webb takes a look at what metrics you need to keep an eye on and why.
Measure your Results
If you do not measure your results, then you probably won’t get very far. You have to know which strategies are working for your site and you also need to know which ones aren’t too. If you don’t invest any efforts in tracking, then you may be wasting your time and your money. Luckily, tracking your results is very easy to do and there are so many tools out there that are designed to help you. Google Analytics is just one of them. That can tell you the bounce rate of your pages and it can also show you how long people are staying on your site too. Information like this is crucial when you are trying to develop your social media strategy and you would be surprised at how much it could help you to make the right changes to your site.
Of course, designing a site is a fun and exciting experience, but you do have to make sure that you put the work in so that you can ensure its success not just for now, but for the future too.
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