Every business needs a website, app or some form of online presence in order to maximise their reach to potential and existing clients, manage your business more efficiently, keep staff engaged and in the loop and more. When you’re looking into taking the first steps towards developing such a platform it can be a little daunting.
There are several things you need to bear in mind before even appointing an app developer (whether that’s a native smartphone app or a website), the question is: what are they?
With that in mind, here are our top picks of user needs that should be kept in mind when developing web applications in 2022:
In the wake of the recent string of high-profile data breaches, users will demand increased security from web applications. Developers will need to implement stronger security measures, such as two-factor authentication and encrypting sensitive data.
As users become more accustomed to using web applications, they will expect a higher level of usability from them. Developers will need to focus on making their applications more user-friendly, such as by simplifying navigation and adding helpful tooltips.
More Engaging Content
In order to keep users coming back, web applications will need to offer more engaging content. This could include incorporating more video and interactive content, as well as personalized recommendations.
In an age of fake news and mistrust of institutions, users will increasingly demand greater transparency from the web applications they use. Developers will need to be transparent about how their applications use data, and give users control over their own data.
As users increasingly expect to be able to use web applications in places with poor or no internet connection, developers will need to focus on offline functionality. This could include making data available offline or providing alternative ways to access content (such as through PDFs).
In order to make their applications accessible to as many users as possible, developers will need to pay close attention to accessibility. This includes ensuring that their applications can be used by people with disabilities, and making sure that content is available in multiple languages.
As users become more accustomed to using web applications, they will expect them to be tailored to their individual needs. Developers will need to use data to personalise the experience for each user, such as by providing customised recommendations.
Integration With Other Applications
In order to make their applications more convenient to use, developers will need to integrate them with other popular applications. This could include allowing users to sign in with their Facebook or Google account, or integrating with productivity apps such as Slack.
Support For New Devices
As new types of devices (such as wearables and smart home devices) become popular, developers will need to make sure their applications support them. This could involve developing new features specifically for these devices, or making sure that existing features work well on them.
As users become more demanding, developers will need to focus on making their applications more performant. This could include optimising code for speed, or using caching to improve load times.
In order to provide a more responsive experience, developers will need to make use of real-time data. This could include using WebSockets to push data to the client, or using server-sent events to update data in real time.
As web applications become more popular, they will need to be able to scale to meet increased demand. Developers will need to design their applications to be scalable, such as by using a microservices architecture.
While it might be tempting to jump into the deep end and begin developing your new platform straight away, if you do that then you may miss some important key factors that will help you grow and manage your business and improve customer satisfaction and loyalty. It’s important that you consider the above elements we’ve listed first and then you can think about progressing to the next stage of development.
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