The Disruptive Force Of Wearable Technology In The Fitness Industry

What a great time to talk about fitness since we already moved past the great New Year’s resolution time bracket. When realization and contemplation hit hard in December, resolutions about fitness becomes a necessary devil.

Hence, we see numerous people running across parks, pavements, gyms, fitness centres, and more to reach their best fitness potential. While this fitness craze fades away as soon as the second day of the year begins, what’s remains is the technology; specifically wearable technology.

What Does Wearable Technology Mean for the Fitness Industry?

Since there is a lot of data associated with fitness, it is usually invisible or manual to calculate. For instance, without any assisting device, users can only keep mumbling the number of steps they move or put their hand to their hearts for counting their per minute heart rate, which might not be as accurate as users want them to be.

In such a case, wearable devices are the ultimate resort to get real insights into one’s fitness. Wearable technology in the fitness industry offers a new and innovative way for users to consume information from the piles of data for users to take action upon.

How Is Wearable Technology Benefitting The Fitness Industry?

The wearable technology unlocks an arena with smart wrist bands, rings, bracelets, watches, etc. to bring various fitness data to the fore. Below are some of the best benefits offered by wearable technology:

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Accountability

Fitness bands and smart devices keep users motivated with the streaks and success data for garnering accountability about their fitness.

Stay Connected

With data sharing options with friends and family, users can keep the competition quotient high and stay on their fitness track.

Engagement

Users find it easy and convenient to use these smart fitness devices for mapping their daily activities and keep on going towards their fitness goals.

Preventive Suggestions

When users underdo or overdo fitness activities, these smart devices will share the data about their activities and make suggestions to be careful.

Personalization

While YouTube videos and online sessions can work for a broad group, these fitness devices understand users’ daily routines and work accordingly.

Track Multiple Data

Previously, fitness trackers could tack only steps taken. However, the cutting-edge technology of today makes it possible for users to track the heart rate, step counts, sleep quality, and more.

Wireless Readability

Users do not have to rely on their smartphones to read their data as these smart bands can offer better readability on the device itself.

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Is Wearable + Fitness the Future?

Similar to the trend of dalgona coffee, fitness devices are a rage. These are contagious trends and highly penetrating into the millennial space, who wish to stay on the trend and also on the fitness track. As a result, given the 100-200% rise in their sales and heavy-duty usage, it can be anticipated that wearable and fitness bands are the future of the fitness industry.

However, when it comes to their characteristics, it is crucial that these have a high accuracy rate for product differentiation.