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Donation

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August 24, 2021

A donor persona is a profile that portrays your potential donor within your customer base. Donor personas are imaginary representations of donors that you can imagine and communicate with throughout your fundraising activities. You can also use a donor persona generator to make things easy and … Read More »

Life Hacks

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July 18, 2019

According to the latest CAF's UK Giving 2019 report, the trend shows that fewer people are giving to charity. More worryingly, the trend is showing no indication of slowing down. Indeed, it has become a challenging environment for fundraising, especially in the UK, where … Read More »

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