Marketing for a company is a full-time job therefore businesses tend to hire an individual, use an in-house department to take care of it or they outsource their marketing to an agency. In any scenario, it's wise to research the agencies and candidates available … Read More »
Marketing is among the essential components of business success. Marketing significantly affects a business, which explains why managers and entrepreneurs try their best to achieve marketing goals. A marketing strategy or campaign can make or break your business, irrespective of its industry. The first … Read More »
Understanding where your website is going right or wrong can have a huge impact on your decision making with your business’s website. Data driven decision making should be at the core of any informed business choice. The right tech stack will help with the … Read More »
Any ardent marketer understands the need for videos as a marketing strategy. With most consumers preferring video, most video marketing content tend to reach more target audience. It also helps your page rank higher in search engines with a better conversion. Not all video … Read More »
Every business owner knows that marketing plays an integral role in the productivity and performance of their firm. Therefore, most will naturally pay a lot of attention to this aspect of the operation. Sadly, that doesn't stop the vast majority falling into common traps. … Read More »
Your digital business is probably relying heavily on the traffic to your site and the way in which you navigate around daily tasks. If you use any type of software, it’s paramount that you are sure it is upgraded to the necessary new model … Read More »
Content marketing is an affordable and effective way of driving traffic to your business. That’s why everyone uses it and because everyone uses it, if you want it to be as effective as it can possibly be for your business, you’re going to need … Read More »
Everyone knows that the online world is growing at a rapid rate every single year. If you are starting your own business - or you are trying to further your existing business - you need to know how to take advantage of the internet. … Read More »
When it comes to getting your brand out there and connecting with your customers, traditional marketing ploys still work. It makes sense to spread your net wide and make use of all available channels. That said, this digital age we live in makes digital … Read More »
The term Geofencing can sound too tech-savvy for those who aren’t aware of it. If you are someone who has always wondered how your favorite retail store knew you entered the mall and notified you with a sale ad, well don’t be surprised as … Read More »
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