While your business’s finances are the literal and figurative bottom line, you can’t afford to get lost in the sea of numbers. Commerce is ultimately about people, and that applies to both the people working under you and the customers you serve. One great way to improve your business from the ground up is to improve the way that you interact with the human beings that depend on your company. Here’s what you need to know.
Brush Up On Your Social Skills
People skills will account for a large portion of your needs as an employer and as a salesperson. Managing your workers will require you to accurately and efficiently communicate your needs to your team, while dealing with customers will necessitate service with a smile. There’s no shame in taking a course or two to help you learn how best to communicate with others in order to achieve the best possible results.
Develop a Rapport With Your Customers
Retailers will need to serve a plethora of different customers, many of whom will be loyal repeat customers. However, that loyalty will depend on your ability to offer your shoppers an experience of familiarity and feeling welcomed. Even going so far as to learn your customers’ first names and their shopping habits can facilitate the feeling that they’re part of your company’s family.
This approach is even more necessary when it comes to businesses with higher customer concentration. Companies that depend more heavily on a smaller number of clients will find it all the more important to develop a more intimate relationship with each customer. This will ensure that your clientele will feel like their needs are being met by a company that truly cares about getting to know those needs straight from the horse’s mouth.
Keeping your company operating efficiently is important to maintaining productivity and profitability. Doing so depends on your ability to coordinate with management and with your employees. Your managers will be your liaison with your workers in most cases, so you need to refine your communication with your management first and foremost.
Your managers need to be kept up to date on company policies and the roles that they and their teams need to fill. However, you can’t neglect your rapport with your individual employees, either. In many cases, you’ll be responsible for communicating with them directly, simply by virtue of your physical proximity to situations as they arise.
The most important rule of thumb is to always make yourself available to workers of any stature. Your employees should always feel like they are able to bring their questions and concerns to you in order to make sure that they’re meeting your expectations and their job descriptions.
Boost Employee Morale
The mental well being of your employees will also have a tremendous impact on your company’s output and, in turn, its income. You can address employee morale in part by making sure that everyone does in fact know what’s expected of them and how their performance is coming along, but there’s more to it.
There are a number of workplace stressors that can create mental health concerns that will negatively impact your business’s productivity, and addressing them can help everyone involved tremendously. It’s even becoming more widely accepted that giving employees that are under duress that option of taking a day off for severe cases of stress.
Avoiding that stress to begin with is preferable to you and your employees alike, however, so making sure your employees are heard is a great place to start. Workers simply feeling heard will make a difference, but proceeding to address their concerns when and where you can will work wonders.
Making the most of your company requires numerous investments, and one of the most important investments that you can make is that of engaging with the human element. Taking care of your customers and your employees is your best bet for creating a productivity and profitable company.
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