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How To Use Video To Grow Your Business

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If you have been wondering whether you can use video to grow your business the answer is a resounding yes. Video provides an excellent way to reach your target audience and to grow your brand.

However, many businesses are still not using video because many of them are intimidated by it. Don’t worry! There’s no need to be intimidated by video because you do not have to make Hollywood-quality videos to have a successful video marketing strategy.

If you’re still on the fence about using video, here’s a look at how it can help to support your business.

Tell Your Brand Story

One of the ways you can use the video to grow your brand is to tell the story of how your business got started. Storytime videos are a great way to help your customers understand more about your vision and your mission for your business.

It will also help them to connect with your business emotionally. Remember that people like to buy things from people who they feel they know. The more they get to know you the more trust they will give to you and this means that they will purchase more from you and also recommend you to others as well.

You can share the video on your website but social media is also a great place to tell your story.

Use Whiteboard Videos

Whiteboard videos are a great way to grab the attention of your audience. Using whiteboards allows you to switch up scenes very quickly.

The use of changing images and the writing hand used in whiteboard videos will hold the attention of your audience. This is why they have become so popular in recent years.

Discuss industry topics and make yourself an expert by giving your viewers tips, tricks, and solutions to problems they may be having.

Go Behind the Scenes

Showing your audience what happens behind the scenes of your company is one of the best ways to encourage them to buy your products and services. Showing them how employees go about their daily activities and even how products are created is one of the best ways to connect with your audience and give them an up-close-and-personal look at your company.

Just as talking about yourself and how you got started with your vision helps to create an emotional attachment to your business, so does telling your audience all about how you go about creating products and services for them.

Showing them how everything works behind closed doors is something that will give them insight into the quality of your product. This emotional connection will translate into customer loyalty and it can help you to get repeat customers and new clients as well.

Try Animation

Animated videos are a great way to connect with your audience. If you are creating a video that is story-based or is geared at explaining something to your audience then animated video production is a good choice.

Animation is especially effective if you are trying to connect with a younger audience. This is not to say they don’t work on older audiences as well because they do. Try different styles of animation as well because what works for a younger audience will not necessarily work for older ones, because animation is so versatile there are a variety of styles you can use.

Show Your Products In Use

Showing your products in use is a great way to gain attention for your videos. If you show regular people using your products to enhance their lives in some way then your audience will be more inclined to purchase from you.

People will make a connection in their minds about how it would be beneficial to them personally, and this is a good selling point.

Product explainer videos are especially common when it comes to video marketing for SaaS businesses. Complex services and certain Software can be extremely practical and useful. However, the potential buyer is not confident if the product will be functional enough which is why explainer video production for SaaS products can be greatly effective, as the problem-solving aspect and practical features of the product can be easily showcased.

Start Growing Your Business

Running your business can be challenging but you can offset some of these challenges by using video as part of your marketing strategy. Video production is a great way to connect with your audience and get them to form an attachment to your brand.

Attachment means that they will recommend your products and services to their family and friends. They will also develop loyalty to your brand and keep coming back to buy more products from you.

You can use a myriad of video content to help to grow your business. You do not just have to stick to one option. By using a variety of video styles to grow your business you will go further faster.

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