LinkedIn is a powerful tool that businesses should make sure they use. You can connect your brand with over 600 million professionals across the globe. You can generate leads, build brand awareness, and establish strategic partnerships on LinkedIn. If you have a business that caters to other businesses (B2B) or have a business in which networking for partners or clients is important. If this is the case, then you should have a profile on LinkedIn.
If you’re not on there, or haven’t maximised all the features on LinkedIn, then you are missing out. If you don’t know where to begin though, then this guide will help you with that. Just remember that LinkedIn is a great way of marketing your business online, and it is a relatively inexpensive way to gain exposure. So, what do you need to? Well the good news is that you’re already halfway there, since you’re reading this article. But let’s delve in further…
Create a LinkedIn Page
The first thing that you must do is create a LinkedIn page (if you haven’t already done so). When you are creating your LinkedIn page, you need to make sure you choose the appropriate category for your business, and then fill in your company details. To make things easier for you, you will also see how it will look like on a page preview as well. Don’t forget to add your company logo and tag line when you are doing this as well.
When you have created your page, don’t just leave it alone, you will want to take it to the next level. You will want to make sure that you add plenty more detail to your page, as this will help provide visitors with detail about your business, and also help improve your ranking in Google and LinkedIn search results. Make sure that you update your company description, location, any hashtags, and a cover photo. This will help your page stand out.
Share Your Page
You can’t just expect your LinkedIn page to be seen straight away, you need to make sure that you share your page. Let people know that your LinkedIn page is up and running. If you have employees, then you can send them an email with the link and get them to follow the page and add it as a place of work. This can help your business to be seen and make potential customers more inclined to work with you as they can see that you are the real deal.
This will help you source new deals, make lifelong connection and gain a following. But doing this manually is also quite time consuming, which is why using something like these LinkedIn automation tools can make your life a lot easier. LinkedIn automation tools promise results whilst saving you a lot of time, as the manual process of connecting takes too long, and also there’s nothing wrong with a little help in achieving your cold outreach targets. It will just help your business become more successful that little bit quicker.
Create LinkedIn a Marketing Strategy
If your end goal is to get as many connections as possible, then sharing your page isn’t all that you can do to help your LinkedIn grow. Think about what your goals actually are? Will you use LinkedIn for business hiring, social selling, connecting with customers, or all of the above? Should your LinkedIn marketing budget include ads? These are all things that you need to think about.
Not only that, but you should also make sure to get to know LinkedIn demographics. This can help you learn who is using the platform and who you can reach out to. Although you might be using an automation tool to help you with this (which is still a good thing), you need to make sure that you know how it all works so that you can get the most out of it. There are plenty of other things that you can do to help grow your business though, you can check out this article here about social networking tips to help you grow!
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