The e-commerce industry is booming by the day, with over 7 million online retailers currently competing for clients. The number is only expected to grow. That means for any e-commerce business owner or online retailer; you need to find ways to convince potential clients to do business with you and not your competitors.
One of the best ways to achieve this is by setting your business apart from the others. So, are you an online retail business owner or thinking about joining the market? Here’s how to make your store better than your competitors.
Reduce The Loading Time
The longer it takes to load items or pages on your website, the greater the chances of losing your customers. According to some experts, 40% of potential customers end up abandoning their purchases and leaving a website if transactions and pages take longer than 3 seconds to load.
While some could be browsing from a slower device, you need to ensure no one can blame your site. Also, ensure that your site is designed to enhance user experience. That last thing you want is a potential buyer spending minutes to find their way around your platform.
Work With Reliable Partners
Aside from a client’s ability to make purchases without any hassle, another vital ingredient that will make the e-commerce service you offer even better involves those you partner or work with. For example, how reliable is your shipping company? Do your customers get their packages on time? Do they complain about delays? All these can affect how they rate their ecommerce experience with you.
Additionally, you need to consider how you deliver their purchased products and the packages you use. You want the deliveries to be done with no damages to the items. That means you have to invest in solutions like high-quality cardboard postal boxes to help ensure that your packages arrive safely and in one piece.
Offer Instant Assistance
Unlike a physical store, a customer cannot ‘walk’ up to an attendant to ask questions. The closest they can enjoy to that service is an instant assistance service available around the clock.
If a new visitor to your platform gets confused about your offerings or products, having real-time virtual assistance or a live chat service is one of the best ways for them to reach out to your team for assistance.
The earlier they get the help they seek, the better for your online store. The longer they have to wait, the faster they move to a competitor’s platform. You can also take advantage of a live chat’s analytical feature to attend to customers from different geographical locations.
Perform A Competitor Analysis
Also, take the time to find out what the best online stores are doing right, learn from them, and find ways to improve. Consequently, find out what they’re doing wrong and how to prevent those issues on your platform. Put a strategy in place to keep track of your competitors without losing sight of your own business.
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