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How Hotels Can Realign Guest Experiences In 2021 & Beyond

Illustration of two people checking into a hotel

How Hotels Can Realign Guest Experiences In 2021 & Beyond

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After a tough year, 2021 brings new hopes for the hotel industry as it looks forward to recovery. But it is only possible if you are willing to realign with the guest expectations in a post-pandemic environment. Things will be very different on this front because guests expect a lot more than a pleasant stay at your property.

Health and safety are their top concerns right now, and only the hotels that can cover these aspects can expect good foot traffic in the New Year. Adopting new technologies can enable you to match the guest experience expectations of the new normal. Here are the ones that you can rely on for realigning guest experiences in 2021 and beyond.

Adoption Of An E-Commerce Model

E-commerce isn’t only for the retail and consumer goods industry. The model is also making it big in the hospitality segment as travelers are more than keen to explore properties even without being there. An exceptional website where they can navigate your property virtually and book accommodations is the best way to stay ahead in 2021.

It should be appealing, secure, and easy-to-navigate so that people can look around and make online bookings effortlessly. The website can also work as a platform to communicate with potential visitors, outlining safety procedures and protocols that will make them more confident about visiting. It eliminates the need to pay physically on-site, which minimizes the risk of infection.

Investment In Guest Experience Management

Investing in guest experience management is another way to stay a step ahead of their expectations. While hotels and resorts may already have a strategy in place, now is the time to go the extra mile with it.

A great experience starts at the booking stage, and an e-commerce website is a good place to start. The next step is to have self-service contactless check-in options so that they need not interact with the staff members physically.

You can personalize your services by leveraging data and insights from previous visits for regular patrons. It is also possible to manage them for first-timers by gathering details regarding their needs and preferences as they book online.

Mobile food and beverage options

Going contactless is the need of the hour, and you need to think beyond bookings and check-ins. Providing mobile food and beverage options to your guests is an excellent idea for crafting ideal resort experiences for them.

The facility offers greater flexibility as your guests can order food from their rooms with a mobile app without interacting with a staff member or other diners in the common dining area. Even if they want to dine out, guests need not wait for the order to be prepared. They can order from anywhere, get a notification when it is ready, and be at the restaurant on time.

The only way to drive revival for your business is by providing top-notch guest experiences. You need to think out-of-the-box and make the right tech investments to deliver the ones that go beyond their expectations.

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