E-Commerce is a highly competitive field as similar products from different domains are at the distance of just a few clicks. To lower the chances of your customers moving to the next domain, you need to offer enticing options and this is where your website’s design comes into play. In this article we look at some fundamental rules your online store needs to follow. … Read More »

When you're running a small business it can be quite easy to think that you just need to set up a Facebook or Twitter account and that's enough to keep your customers happy but you need to keep track of certain things to understand whether these platforms are working for you. In this article David Webb takes a look at what metrics you need to keep an eye on and why. … Read More »

You might think you understand your business but there are some things that you could understand a little more in order to make you more aware of what is happening and what you can improve on. … Read More »

Starting up a franchise business is easier than putting up a traditional business because you are buying an established brand with loyal followers. This decreases the risk of failure because you are offering tried-and-tested products and services, which also eliminates the need to conduct market testing. While your franchisor will definitely help you with ads and promotion, you still have to learn how to effectively market your franchise business for more revenue. … Read More »

Disclaimer: This post is sponsored by PSECU, a Pennsylvania-based credit union. Engaging with employees helps make the office a more welcoming and friendly environment. People who feel welcomed and cared for will stick around longer and give more of an effort at their job, which is why many businesses are now focusing on employee wellness. […] … Read More »

If you're looking to make a little extra money on the side then you might want to look at investing in property. While you may think your only option is a buy-to-let there are plenty of commercial opportunities that are often overlooked and can be a lucrative market. … Read More »

Working from home has a lot of benefits for professionals of all ages. Some people want to be able to spend time with their kids and still earn their own money, whereas others simply want to avoid commuting. If you're looking for something a bit different, why not tap into the growing coffee market and take control of your own business. … Read More »

Let's be honest here for a moment, running a business is no easy thing to do. You are constantly in the mix of everything, spinning many different plates and spreading yourself thinly across your business empire - it can be quite a lot to deal with. In this article we look at what you need to consider when trying to run your business with as few issues as possible. … Read More »

Are you looking to market your new website or business? If you are new to marketing, you might not know where to start. Or you may understand the concept but are looking for out of the box ideas? Your ultimate goal is to get customers to use your products and services, so you need to show why they must have what your brand are offering. Well, here are some marketing hacks that every entrepreneur should now when publishing their own website. … Read More »

Having a good company culture is always very important. Organizations that have a good company culture will have employees that are happy to go to work and have customers that are satisfied with their product or service. In this article Robert Cordray looks at how you can improve your company culture and keep your workforce happy and motivated … Read More »